Spotify will only offer the new feature to Premium subscribers
Posted by Rodeoneerer Rodeoneerer over 6 months ago
Spotify is making a change to its interface that makes it easier to know whether you’re about to play an album or playlist on shuffle. This comes after Spotify adjusted the shuffle vs. play design in response to criticism from Adele last year.
The feature is expected to be available in the coming weeks through updates on iOS and Android mobile devices.
But, there’s a catch. Spotify will only offer the new feature to Premium subscribers, meaning users will have to subscribe to the platform’s paid tier service before they are able to enjoy the new buttons.
“This new change will allow you to choose the mode you prefer at the top of playlists and albums and listen the way you want to,” Spotify wrote on its blog. “Whether you love the joy of the unexpected with Shuffle mode, or prefer listening to tunes in order by simply pressing Play, Spotify has you covered.”
As we covered at the time, Adele called on Spotify to adjust the default playback behavior with the release of her album 30 last year. Spotify originally defaulted to playing an album on shuffle, but Adele called on the streaming service to change that behavior so that listeners could hear the album “as we intended.”
Meanwhile, the new Spotify buttons are just one of the various new strategies that Spotify is employing to get more users to go Premium.
In the second quarter of the year, Spotify Premium users jumped 14% year over year to 188 million. On a quarter-over-quarter basis, Spotify added about 4 million subscribers, topping the company’s target of 5 million new subscribers in the recent quarter.
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