Flooring Association
Posted by Liu Yi over 6 months ago
ws. In the international market, China's wood flooring in recent years the growth rate of annual exports in more than 40%. To the US market, for example, building materials market demand is 8 times that of China, so the wood floor of the potential international business opportunities is very great. China's wood flooring industry, although the market prospect is broad, but also face low-level, repeat the troubled competition. As early as 2004, China's wood flooring production reached 258 million square meters, annual output value of more than 30 billion yuan, has attracted a lot of money and business influx. As of 2007, there are already at least 3,000 companies in which exposure. Huge new market space contains a low-level competition, the floor business marketing means a single and quick success, but this market strategy does not bring much market value to the enterprise. China Timber Circulation Association, said Gao
Zhihua, in the near future, there will be 50% of the strengthening of the flooring business was eliminated, there will be a corporate brand to win the situation, competition will result in the majority of small-scale production enterprises more lack of competition Power, which has been eliminated or become a big brand of the company's processing plant. While large manufacturers, big brands will steadily increase market share, market concentration will become increasingly high. China's wood flooring companies in product independent research and development, quality control, corporate culture and brand strategy, also need to invest more energy, to achieve from China to create a change in China, only through independent research and development, to form their own strong brand, In order to gain a place in the fierce market competition. Source: Solid wood flooring, known to dignitaries, natural comfort, grace and elegance. According to statistics, solid wood flooring manufacturers and related enterprises in the domestic up to 5000, and in the just subsided 2011 Chinese flooring (solid wood) top ten brand selection boom, Fu profit floor won the 2011 Chinese flooring (solid wood) top ten brands, It is welcomed by all. At present, the flooring market is the
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