China 's outdoor furniture industry channel revolution

Posted by Liu Yi over 6 months ago

Facing the power of the soldiers of the pressure, the traditional home channel is not tied, but to take a proactive attitude to meet the challenges of electricity providers. According to incomplete statistics, well-known traditional home channels in the majority of self-built over electricity business, including the star Meikailong, actually home, Jisheng Weibang,[url=http://loungechairsuppliers.com/beach-chairs/5193.html]lawn chairs thailand supplier[/url] Ou Yada, moon, gold hippocampus, Oriental home, and so on, but no success By. We have made a systematic analysis of why we did not succeed in the development of the traditional home channel. We thought that the root cause was that the development direction of the traditional channel was wrong, and the other was the almost insurmountable obstacle in the implementation. First of all to talk about the traditional home channel electric power business development direction of the choice. We see that in the development of many traditional channels of electricity, in addition to actually home,[url=http://loungechairsuppliers.com/beach-chairs/3318.html]practical black banquet table[/url] almost all other channels have chosen to build a similar Jingdong days cat as online mall. This may be almost all the traditional channels of the first thinking: we do under the line, the line will certainly do mall. The second channel of traditional channels is: compared to online Jingdong days cat and other pure electricity business platform, we know more about the home industry, has a wealth of business resources and user resources, it will be able to do online better than Jingdong days cat.Is this justified? Is it reasonable? So, why the traditional home channel construction line on the mall are basically in the gun? We have to gradually analyze the traditional home channel to do electricity in the gun. The first question is: What is the link between the online shopping mall built by the traditional home channel and the online shopping mall? Based on the basic understanding of the electric business,[url=http://loungechairsuppliers.com/beach-chairs/6355.html]low seat bistro furniture[/url] the online channel of the traditional channel, in general and offline The business should be no direct link between the online electricity business because of the competitive environment and offline shopping competition environment is not the same, online sales of goods not only to the national unity, clearly marked price, but also than the line of shopping malls Commodity prices are much lower. So can only use online and offline product prices "two-track system" mode of operation.